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“The hidden world of science”: Nature as Art in 1930’s American Print Advertising

Tucker, Jennifer (2012) “The hidden world of science”: Nature as Art in 1930’s American Print Advertising. Spontaneous Generations: A Journal for the History and Philosophy of Science, 6 (1). pp. 90-105. ISSN 1913 0465

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Abstract

Photographs deployed in scientific investigation also are circulated and consumed in popular culture. Examination of the work of an early-twentieth-century consulting U.S. scientist in commercial print advertising illuminates a still mostly unwritten history concerning scientific realism, photography, and American advertising’s middle-class audiences. The work of American scientific photographer Philip O. Gravelle with American national advertising campaigns during the early decades of the twentieth century draws attention to the myriad creative uses of scientific photography during the first decades of the twentieth century. It also sheds new light on a pivotal era in the evolution of illustration-based American print advertising.


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Item Type: Published Article or Volume
Creators:
CreatorsEmailORCID
Tucker, Jennifer
Depositing User: Miss Charlotte Marcotte-Toale
Date Deposited: 29 Jan 2019 18:31
Last Modified: 29 Jan 2019 18:31
Item ID: 15687
Journal or Publication Title: Spontaneous Generations: A Journal for the History and Philosophy of Science
Publisher: The University of Toronto
Official URL: https://spontaneousgenerations.library.utoronto.ca...
DOI or Unique Handle: https://doi.org/10.4245/sponge.v6i1.17160
Date: 3 October 2012
Page Range: pp. 90-105
Volume: 6
Number: 1
ISSN: 1913 0465
URI: http://philsci-archive.pitt.edu/id/eprint/15687

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