Tucker, Jennifer
(2012)
“The hidden world of science”: Nature as Art in 1930’s American Print Advertising.
Spontaneous Generations: A Journal for the History and Philosophy of Science, 6 (1).
pp. 90-105.
ISSN 1913 0465
Abstract
Photographs deployed in scientific investigation also are circulated and consumed in popular culture. Examination of the work of an early-twentieth-century consulting U.S. scientist in commercial print advertising illuminates a still mostly unwritten history concerning scientific realism, photography, and American advertising’s middle-class audiences. The work of American scientific photographer Philip O. Gravelle with American national advertising campaigns during the early decades of the twentieth century draws attention to the myriad creative uses of scientific photography during the first decades of the twentieth century. It also sheds new light on a pivotal era in the evolution of illustration-based American print advertising.
| Item Type: |
Published Article or Volume
|
| Creators: |
| Creators | Email | ORCID  |
|---|
| Tucker, Jennifer | | |
|
| Depositing User: |
Miss Charlotte Marcotte-Toale
|
| Date Deposited: |
29 Jan 2019 18:31 |
| Last Modified: |
29 Jan 2019 18:31 |
| Item ID: |
15687 |
| Journal or Publication Title: |
Spontaneous Generations: A Journal for the History and Philosophy of Science |
| Publisher: |
The University of Toronto |
| Official URL: |
https://spontaneousgenerations.library.utoronto.ca... |
| DOI or Unique Handle: |
https://doi.org/10.4245/sponge.v6i1.17160 |
| Date: |
3 October 2012 |
| Page Range: |
pp. 90-105 |
| Volume: |
6 |
| Number: |
1 |
| ISSN: |
1913 0465 |
| URI: |
https://philsci-archive.pitt.edu/id/eprint/15687 |
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